Write as much as possible in the visual framework that your readers will see. If at all feasible, write directly into an HTML markup application, inside the actual page template.

Check how headings, paragraphs, lists, and body text appear in relation to the other elements in the page.

Make sure important key words and content are visible without scrolling. If necessary, re-write or restructure to move hidden information into view.

There's not a lot of difference between writing in an HTML markup application and writing in a word processor. Most high-quality HTML markup applications have word processing capabilities, including spell checking.

Writing directly in HTML will also save a lot of time and effort in inserting hyperlinks and in quality assurance.

Writing in a Word Processor

If you have to write in a word processor, get as accurate a simulation of how the Web page will appear as possible:

• Set margins to the same width as the text space available in the HTML template.
• Turn off justification.
• Set View type to Normal.
• Set fonts and font sizes to match the Web fonts.

Make sure to check content once it's been converted to HTML. There's a good chance you'll need to make formatting and structural changes.

Using Headings in Web Writing It's Written - Now What?