Structuring Web Content|
Content needs to be structured differently for the Web, because the average Web reader scans the first few headings/paragraphs to decide if the content is what they need - and traditional content structure puts the most important information at the bottom of the page.
A lot of us were taught to write in the data presentation (pyramid) format, that is:
Introduction > Details > Conclusion
The Web, on the other hand, needs what's called an 'inverted' pyramid structure:
Conclusion > Explanation > Details
The inverted pyramid structure ensures that readers see the most important information first. This helps readers scan the page and decide if they want to read in-depth and - if they do leave - at least they'll have read the key points.
In a screen resolution of 800 x 600 - with screen space taken up by browser toolbars, interface graphics, and navigation elements - only a small portion of the content may be seen without scrolling.
Put the most important information first, then a short summary or explanation, and then include the details.
Checking for Errors in Web Writing Scannability and Readability in Web Writing
Web Writing vs Print Writing
Write In Your Web Reader's Framework
Using Headings in Web Writing