What is Metadata in Web Writing?
In Web pages, Metadata is the key words and phrases that describe the contents of the page.
Metadata is used in page content and HTML tags for two reasons:
- To help readers scan the page to decide if they want to read it.
- To help search engines find the page.
Specifically:
| Placement | Used By |
| META tags | Search engines |
| TITLE tags | Search engines |
| Headings | ReadersSearch engines |
| Content | ReadersSearch engines |
For example, the HTML tag metadata for this page is:
<META Name="Keywords" Content="metadata,meta,tags,web,writing,content,html,key,words,keywords,phrases,
describe,description,define,definition,what,search,engine,engines,scan"><META Name="Description" Content="Metadata is the key words and phrases that help Web readers scan the page, and help search engines find it."> <TITLE>What is Metadata in Web Writing?</TITLE>
.... |
The metadata in the body content includes:
| What is Metadata in Web content? In Web pages, Metadata is the key words and phrases that describe the contents of the page. Metadata is used in page content and HTML tags for two reasons: 1. To help readers scan the page to decide if they want to read it.
2. To help search engines find the page.
.... |
Keywords Meta Tag
It's important to note that the Keywords Meta tag is only included in the metadata for this page because the search engine for this site uses the Meta tag content.
There's very little (if any) support for the Keywords Meta tag in Web search engines.
Counting Words for Web Writing   Metadata In Web Headings
Related:
Metadata in Web Content
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