Metadata In Web Headings|
It doesn't matter how great the body content is, if the headings aren't relevant to the content - and don't include the key words people are searching for - the chances are that the page will never be read.
- Keep headings to a maximum of 4 - 8 words.
- Use the key word or words from the following text.
- Be clear and precise.
- Don't try to be witty.
Clever. Or not. What does it mean?
Youth Training Programmes
Say what you mean and include key words (no-one cares if we're 'cool' :)
The first heading on the page is the most important. If the first heading doesn't include key words, most readers won't even scan the rest of the page.
Make sure the first heading:
- includes the most important key words, and
- clearly states the purpose of the page.
What is Metadata in Web Writing? Metadata in Web Content
Using Headings in Web Writing
Scannability and Readability in Web Writing